About

Revolutionary Marketing Concepts Limited’s IDEALOGY:
The NEED for CHANGE!

Revolutionary marketing Concepts Limited is the marketing for change. This is marketing that challenges the status quo. It involves raising the bar and going beyond what people want to buy today to giving them what they need to buy tomorrow. It is marketing not for a product or service alone, but for the advancement of a cause, an idea, a new way of living; a change of worldview. RMCL’s objective is not just to make the sale, but to make a difference, to make change happen!

The very essence of life is advancement, growth, change. Meaning, things will never be the same. The market knows this, but they rely on entrepreneurs to make the needed change happen. They rely on entrepreneurs to advance the course of humanity by delivering the impossible. The market knows what they want today, but rarely do they know what they will need tomorrow.

As humans what we want may not always be what we need. The natural being we are makes it hard for us to want what will cause us to change. The truth is, we want things to remain the same, especially those things that we enjoy but history has proven time and again that change is the only thing that moves humanity forward.

Revolutionary Marketing Concepts Limited is built on the ground breaking concept of Blue Ocean Strategy which is “go where profits and growth are and where the competition is not.”

RMCL sees that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth. Such strategic moves—termed “value innovation”—create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand.


Our 5 principles of the Blue Ocean Strategy:

  • Create Uncontested Market Space
  • Make The Competition Irrelevant
  • Create And Capture New Demand
  • Break The Value-Cost Trade-Off
  • Align The Whole System Of A Company’s Activities In Pursuit Of Differentiation And Low Cost

Revolutionary Marketing Concepts Limited is marketing for the future. It is marketing for tomorrow not today. Unusual entrepreneurs who change the world do so through revolutionary marketing. Innovation does not come from just meeting the wants of the market today, it comes from exceeding it by addressing their needs tomorrow. Selling the obvious will not keep you in the market for long. Revolutionary Marketing Concepts Limited is seeing beyond the obvious. The world was satisfied with analog cameras until digital cameras showed up.

But how come the market rarely wants to change? Because it does not require courage to follow the norm. Change is scary and people do not like to be scared. They prefer to stick with what they have always known. People do not want to buy change because it demands a change of their worldviews. As a matter of fact, they don’t even know how to change their worldviews that is why unusual entrepreneurs exist.

Thank God for unusual entrepreneurs in Revolutionary Marketing Concepts Limited who are courageous enough and ready to push the boundaries of mediocrity. Thank God in RMCL we dare to be more, to do more and give more than what the world ever asked for, we are not driven by what the market wants alone, but also by what they know will make a difference. We are unusual and are driven by change and not the laws of demand and supply. And because we do, we end up creating a market for ourselves!

RMCL will deliver change. RMCL make ideas happen. RMCL will deliver the future. RMCL will be the causes of market revolutions. RMCL will disrupt the existing order, status quo, norm and traditional ways of doing things. We are not going into business to do it like others have been doing it, RMCL will raise the bar. We will take the market to another level. We will take the industry further; we will give more than the market wants.

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“only those who are crazy enough to think that they can change the world, eventually do so!”                  —Wale Deinde, ED, Strategy & Operations